Bank of America Customized Cash Rewards Credit Card: How to Apply

The Bank of America Customized Cash Rewards Credit Card lets you earn more where you spend the most. 

You can choose your 3% cash back category, which gives you flexibility others don’t. 

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Here’s how to apply online quickly and start earning smarter.

Checklist: What You’ll Need on Hand

Before you start your application, make sure you’ve got everything ready. 

Having the correct info on hand speeds up the process and helps avoid errors. Here’s what you’ll need:

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  • Full legal name
  • U.S. residential address (no P.O. boxes)
  • Date of birth
  • Social Security Number (SSN) or Individual Taxpayer Identification Number (ITIN)
  • Estimated annual income
  • Employment status and source of income
  • Phone number and email address
  • Bank of America online login (if you’re an existing customer)
  • Preferred 3% cash back category (gas, online shopping, dining, travel, drug stores, or home improvement)

Step-by-Step: How to Apply Online Without Getting Stuck

Applying online is fast if you know where to click and what to expect. Follow these clear steps to complete your application without delays or confusion.

  1. Visit Website – Go to the Bank of America website and find the credit card section.
  2. Select Card – Choose the Customized Cash Rewards Card and hit “Apply Now.”
  3. Enter Personal Info – Fill in your name, address, phone number, and email.
  4. Add Financial Details – Provide income, employment, and housing information.
  5. Pick 3% Category – Choose one spending category for 3% cash back.
  6. Review Terms – Read the card’s rates, fees, and agreement terms.
  7. Submit Application – Finalize and send your application for approval.

Rates and Fees You Should Care About

Knowing the actual rates and fees helps you avoid surprises. Here are the key details you need to focus on before applying:

  • Intro APR – 0% for 15 billing cycles on purchases and balance transfers made within 60 days.
  • Regular APR – Variable from 19.24% to 29.24%, based on your creditworthiness.
  • Balance Transfer Fee – 3% of the amount transferred (minimum $10).
  • Annual Fee – None.
  • Late Payment Fee – Up to $40.
  • Penalty APR – This may apply if you miss a payment.
  • Cash Advance APR – 21.24% to 30.24% variable.
  • Foreign Transaction Fee – 3% of each transaction made in a foreign currency.

After You Apply: What Happens Next

Once you submit your application, a few things happen behind the scenes. Here’s what to expect right after hitting “submit”:

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  • Instant Decision Possible – You might get approved or denied on the spot.
  • Further Review – Some applications are flagged for manual review, which can take a few days.
  • Email Confirmation – Bank of America will send a message confirming they received your application.
  • Card Delivery – If approved, your card typically arrives within 7–10 business days.
  • Activation Required – You must activate the card online or by phone before using it.
  • Set Up Online Access – Create or log in to your BofA account to manage your card and track rewards.

Cash Back Categories: What You Control

One of the best features of Bank of America Customized Cash Rewards Credit Card is that you decide how you earn the most cash back. 

You pick your 3% category based on your current spending — and you can switch it monthly. Here’s how the categories break down:

  • 3% Cash Back Category – Choose one: gas, online shopping, dining, travel, drug stores, or home improvement.
  • 2% at Grocery Stores & Wholesale Clubs – Automatically applies, up to $2,500 per quarter (combined with the 3% category).
  • 1% on All Other Purchases – Applies to everything else you buy.
  • Monthly Category Changes – You can switch your 3% category once per calendar month.
  • Redemption Options – Use cash back for statement credit, direct deposit, or rewards.

Boosting Rewards with Preferred Rewards 

If you already bank with Bank of America or Merrill, you could unlock more value through the Preferred Rewards program. 

This loyalty tier system boosts your cash back to keep qualifying balances. Here’s how it works:

  • Eligibility – Have an average daily balance of $20,000 or more across Bank of America or Merrill accounts.
  • Tiers – Choose from Gold, Platinum, Platinum Honors, Diamond, or Diamond Honors based on your balance.
  • Cash Back Boost – Get a 25%–75% bonus on every purchase’s cash back.
  • Automatic Application – The bonus applies automatically once enrolled — no extra steps are needed.
  • Extra Perks – Includes better rates on savings, reduced fees, and priority customer service.

Mobile Tools That Make It Easy to Track and Redeem 

With Bank of America's mobile tools, managing your rewards and card activity is simple. 

You can track spending, switch categories, and redeem cash back from your phone. Here’s what you can do:

  • Track Cash Back in Real-Time – Monitor how much you’ve earned and where.
  • Change Your 3% Category – Update your preferred category once per month directly in the app.
  • Redeem Rewards – Apply cash back as a statement credit, direct deposit, or other reward options.
  • Get Alerts – Set push notifications for payment due dates, transactions, and spending updates.
  • Use Virtual Card Number – Shop securely online without exposing your physical card number.
  • Access Customer Support – Use in-app chat or tap to call for fast help.

Common Mistakes That Cost You Cash

Even with a no-annual-fee card, small mistakes can reduce the value you get. Watch out for these common missteps that could cost you real cash:

  • Ignoring the 3% category – Not selecting or updating your preferred category each month means missing out on higher rewards.
  • Overspending past the $2,500 cap – 3% and 2% rates only apply up to a quarterly limit; after that, it drops to 1%.
  • Missing payments – Late payments can trigger penalty APR and late fees.
  • Skipping the Preferred Rewards boost – If you bank with BofA, not enrolling in the program means leaving extra cash on the table.
  • Forgetting to redeem rewards – Unused rewards don’t earn interest and can expire if your account closes.
  • Not reading the fine print – Overlooking terms around balance transfers or fees may lead to unexpected charges.

Need Help? Here’s Where to Contact Support

If you run into issues or have questions about your application or card, Bank of America has multiple ways to assist you. Here’s how to get support:

  • Phone Support – Call 1-800-932-2775 (available 24/7 for general inquiries).
  • Online Help Center – Visit the Bank of America website and the credit card support section.
  • Secure Messaging – Log in to your BofA account and send a message directly.
  • Mailing Address – Bank of America, PO Box 15019, Wilmington, DE 19886-5019.
  • Mobile App – Use the Bank of America app for chat support, alerts, and account tools.

Before You Click Apply: Final Thoughts

The Bank of America Customized Cash Rewards Card allows you to control how you earn cash back. It has no annual fee and solid intro APR perks. 

It’s a smart pick if you want flexible rewards tailored to your spending habits. 

If it fits your needs, apply online today and start earning on your terms.

Disclaimer

Rates, fees, and terms mentioned are subject to change and may vary based on your credit profile. 

Approval is not guaranteed and depends on Bank of America’s final credit evaluation.

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Owen W.
I’m a freelance writer with a deep interest in how technology shapes our economy, careers, and daily habits. After years in the startup world, I shifted to writing to help more people understand the systems around them—without the jargon. I enjoy breaking down complex ideas, from crypto to remote work trends, into articles that inform and empower. My goal is to give you the tools to make smarter moves in a fast-changing world.

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